The on-line magazine FinTech Cowboys have already been at the market for 2 years. Our gifts for the second birthday are a new facelift and overall functionalities improvements.
The FinTech Cowboys have been already hunting interesting information on the topic of the Czech and Slovak FinTech scene for two years. During this time, the magazine has become a visited site, where users go for certified information on financial technologies and innovations. The site contains also interviews with interesting people and reviews. Due to the growing popularity of the e‑magazine, Trigama decided to completely redesign the site.
"Our goal was to improve the look of the website and to gain simplicity and clarity that are based on photographs and short lead paragraphs. Thanks to the UX designer and creative designer involved in the process, the new site has modern and original design with the respect to the previous color scheme of the FinTech Cowboys." The marketing manager Lucie Šafránková commented on the development of the new site.
Excluding the facelift itself, we also adjusted the functionalities of the site, so the administration, which is still placed at the Wordpress, is much easier for editors to work with. The big news in comparison with the previous site is a possibility to add advertising banners or PR articles. Thanks to this tool, all advertisers can reach relevant target audience interested in financial technologies.