Komerční Banka is one of the leading banking institutions in the Czech Republic and also in the region of the Central and Eastern Europe. It has been on the Czech market since 1990 and is one of the three most dominant banks in the Czech Republic.
In the framework of our long-term cooperation with Komerční Banka, we started to develop the concept of visual identity for the KB Innovation Laboratory to promote outcomes across the bank.
Logotype for the Innovation Laboratory
We designed and created the logotype and set of icons for the KB Innovation Laboratory. We designed templates for PowerPoint presentations and other samples of the visual identity implementation for the objects of daily use in this department.
Redesign of the Core Icons
We created a redesign proposal of the four core icons that were implemented and used in KB systems.
Concept of the Red and Black Color
As with many other concepts, we took the two colors as basic.
They provide basic functionality and the web can't function without them, so they can't be turned off.
They count website traffic and by collecting statistics will allow us to better understand what visitors are interested in so that we can constantly improve the site.
They gather information about your behavior on the web to better tailor your ad to your interests on these and other websites.